360 Retail Merchandising +
Event Turnkey Services

Wallbay
Demo Table
Demo Table with surrounding LED displays
Demo Table

Overview

Client:

A leading Kitchen Appliance/Food Processing Equipment GP

Project:

360º Custom Retail Merchandising Solution

Market:

Singapore

OBJECTIVE

To create and operate an eco system for brands to rapidly deploy concept corners, pop up stores/events & private events in the most efficient & effective manner. And to provide brand the competitive advantage to move into market fast while maintaining quality outcomes.

CHALLENGE
  • No existing system to inherit from.
  • Assets available of mostly out dated and/or in poor physical conditions.
  • Large number of demo machines with unknow conditions/qty.
  • Little visibility on the road map ahead.
  • Short lead time to commence first series of events.
APPROACH
  • Defining requirements , needs and expectation with customers.
  • Put together multi disciplinary team of Account Managers, Designers, Operations experts , Production experts & project managers to support the establishment and operating of the Eco system.
  • Creation of Branding guide & VM elements that supports the desired customer experience and brand messaging needs.
  • Accounting and curating existing inventory of VM element & demo units.
  • Creation of Asset management system to manage inventories.
  • Creation of operating template procedures for the various activities with customer.
  • Implementation, execution and Routine to enhancement of various system according to learnings & market needs.
OUTCOME
  • Successfully executed over 100 projects and creation of over 60 VM elements types over 24 months.
  • Clear accountability of assets and upkeep of VM elements and Demo machines.
  • Clear understanding of work flow and output expectations with all stake holders.
  • Roll out of Band Retail guide & purpose build VM elements to support marketing needs.
  • Significant enhance deployment speed and reduction of errors.
  • Significant overall cost saving over the 24 months.
  • Customer satisfaction and expanding of scope to other markets.
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