Case Study

Tech-Enabled Scalable
Sales Promoter Deployment &
Retail Performance Management

Brand Activations & Experiences_Shopper Engagements_DeLonghi Coffee Ambassadors Singapore Six coffee ambassadors, dressed in black aprons and masks, pose at a De'Longhi promotional booth at Village Square, inviting shopper engagements with their espresso machines.
Brand Activations & Experiences_Shopper Engagements_Dyson Ambassadors Singapore A group of people in a training session at a Dyson store, attentively listening to a speaker. The setting features product displays and digital screens showcasing Dyson technology.
Brand Activations & Experiences_Shopper Engagements_Dyson Ambassador Singapore A group of shoppers engages with Dyson products at a display. A brand ambassador assists customers at a counter, while various Dyson appliances are showcased in the background.
Crowd gathered around a coffee bar counter with DeLonghi appliances. Brand Ambassadors interact with customers, showcasing beverages in a lively retail environment.

Overview

Client:
‍
FMCG / Beauty / Consumer Electronics Brand
‍
Project:
‍
Promoter Supply, Training, Deployment, Technology & Performance Optimisation

Market:
‍
Singapore & Southeast Asia

OBJECTIVE
  • Drive sell-out performance at retail level
  • Enable real-time visibility of promoter activity
  • Build scalable workforce model
  • Optimise cost across peak and low seasons
CHALLENGE
  • Demand volatility & seasonality
  • Scaling up and down efficiently
  • Cost flexibility pressure
  • Lack of visibility & control
  • Low season underutilisation
APPROACH
  • GPS-based attendance and location tracking
  • Digital reporting and dashboard visibility
  • Flexible workforce (core + elastic pool)
  • Demand-based deployment planning
  • Low season redeployment for value-added tasks
  • Continuous training and performance monitoring
OUTCOME
  • Higher sales conversion during peak periods
  • Reduced manpower leakage via GPS verification
  • Improved attendance accuracy
  • Optimised manpower cost
  • Real-time decision making

We don’t just deploy promoters—we provide a fully visible, tech-enabled retail execution system.

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